Print media and TV are always full of advertisemnts. Many times the adverisers go overboard in their claims and their advertisements run the risk of being considered false, misleading, indecent, illegal, leading to unsafe practices, or unfair to competition. Consumers are having an increasing disbelief in advertising and the resentment is growing against sech advertisements. Many consumers want to complain but wonder where they should make the complaint. Let me give you some information on this.Advertising Standards Council of India is a self regulatory voluntary organization of the advertising industry. It keeps a close watch on advertisements which are considered false, misleading, indecent, illegal, leading to unsafe practices, or unfair to competition. ASCI has adopted a Code for Self-Regulation in Advertising (CLICK to read in ENGLISH or in HINDI. It is a commitment to honest advertising and to fair competition in the market-place. It stands for the protection of the legitimate interests of consumers and all concerned with advertising - advertisers, media, advertising agencies and others who help in the creation or placement of advertisements.
Whenever a consumer feels agrieved of an advertisement he or she can make a complaint to ASCI.
ASCI has launched an e-magazine ASCI EZINE on September 9th 2010. Click here for the inaugural issue
So dear consumers, keep a wath on advertisements and complain if you feel bad about it. In case, you are short of time, bring that ad to the notice of this blog, and we will file the complaint (scg.rti@gmail.com).
