There were days when people used to say that customer as king. Mahatma Gindhi said that customer is the most important visiter to the business premises as the business is there because customer is there. Now these things have changed. A complainig customer is seen as more of a nuisence than an important visitor. Number of customers have increased and supply is not matching. Companies feel that their product or service will be sold if not to one customer than to the other customer. So why bother about them?
Customer and product manufacturer or service provider never get to see each other. In between them are computers and call center executives. These people are paid to listen not to solve the problem or forward it to the company. You are not their customer. Their customer is the company. Take the case of reliance phone. You have to interact with a huge organization. You will be lost and never will be able to talk to someone who is directly connected with your phone service.
