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Sunday, December 16, 2012

Why huge price difference between same ISI Marked Products under different brand names ?

How shelf life of food products is certified ? 

On 26 November 2012, I had sent following e-mail to the firm marketing the product, WRO, DDGW, Secretary (CA). As no body replied, I sent a reminder on 14 December 2012.

"Recently I purchased a 500 ml PET bottle of Packaged Drinking Water (PDW) at Cafe Coffee Day in New Delhi. This PDW has been manufactured by Om Shanti Agro Industries, Dhule (Maharashtra) under their BIS License No. CM/L- 7699108 under brand name Coffee Day.

I have two queries which I hope you will answer in a pro-active manner:
1) The price charged is Rs. 15 for 500 ml whereas other manufacturers are charging Rs. 12 for 1000 ml. PDW under all these brands are marked with ISI Mark as per IS 14543. Why this difference in price?
2) You have specified shelf life of PDW as "Best Before 6 months From DOM". On what basis this shelf life has been specified? Were any shelf life studies were done and if yes then please inform the details of these studies.

Will you please enlighten me on above queries?

I am marking this e-mail to WRO BIS also for enlightening me on above queries and Secretary (CA) for appropriate action.

WRO may please inform me the results of tests carried on shelf life by the licensee and by BIS on factory and market samples derawn by BIS. Please also inform if BIS also has any role to play in fixing the price of ISI Marked products. After all BIS is under Ministry of Consumer Affairs. Recently Secretary (CA) addressing the gathering on Vigilance Awareness Week organized by BIS in New Delhi emphasized the need to build up confidence of the common consumers in BIS certified products which are procured/purchased commonly by the organized consumers as well as common consumers (TOI of 6th November 2012).

Secretary (CA)
This matter relates to the interest of consumers. Please take necessary action on the feedback as you consider appropriate."

You are all aware that BIS is under administrative control of Department of Consumer Affairs. I think the marketing firm, BIS and controlling ministry should  answer these queries. As a consumer it is my right and I hope that this right has not been put in abeyance as I was compulsorily retired from BIS and is in the habit of sending complaints against wrong doings of BIS top management.

Note - If anybody in BIS or elsewhere finds anything defamatory in this post/comments, he or she is welcome to bring it to my notice for needed modification or deletion.